About PVPR
PVPR are a Melbourne based boutique PR agency specialising in the lifestyle sector.
Established by Phoebe Vile in 2010 after enjoying a long career with one of Melbourne’s top PR agency’s, AMPR where she was responsible for managing some of the worlds most recognisable brands. She then moved into an in-house PR role for Covert Fashions representing labels such as DECJUBA.
Abby Cox, Phoebe’s partner (and sister) worked in Sydney based boutique ad agency DDI ADWORKS for five years on a portfolio that included some of the worlds most coveted brands such as Sheridan, Oroton, Georg Jensen and Louis Vuitton. She later took on the role of General Manager at Inlink Media, a prestige digital out of home media business before it was acquired by Ooh!! Media.
Phoebe & Abby came together as a team 9 years ago and have executed a number of key public relations campaigns for typically Melbourne based businesses. PVPR is a consultancy rather than an agency in order to be ‘hands on’, working closely with clients to achieve tactical and strategic business outcomes. These outcomes are meticulously documented to highlight the real value inherent in each campaign..
Sophie Hicks joined PVPR five years ago to create value add for clients by managing strategic partnerships and collaboration programs in mainstream and social media. Sophie also monitors and reports on campaign value and ROI. She has a background in strategic brand marketing and has developed and managed brands for the domestic and global markets including wine brands Banrock Station and Hardys as well as News Corporation & Tennis Australia where she was responsible for rolling out a number of nation wide programs.